we invented pet insurance.
VPI Timeline
slider 1980


Veterinary Pet Services, Inc. is founded with the financial support of 750 independent veterinarians. We are the first company to create an original pet health insurance product for America's pets.

slider 1982


We sell our first policy to TV's Lassie, then quickly sell a multitude of policies throughout California as pet insurance skyrockets in popularity.

slider 1985


We become the first company to begin selling pet insurance policies nationwide.

slider 1998


We become the first pet insurance company to introduce routine care coverage for wellness treatments such as dental care, annual vaccinations and heartworm prevention.

slider 1999


We become the first pet insurance company to offer a group discount, available through participating companies and organizations.

slider 2000


In response to growing demand, we become the first pet insurance company to offer coverage for birds, rabbits, reptiles and other exotic pets through our Avian & Exotic Pet Plan.

slider 2003


Together with The Iams Company, one of the nation's largest pet food manufacturers, we create a new alliance to build awareness about the importance of a nutritious diet combined with regular veterinary care to maintain your pet's good health.

slider 2006


Maintaining our position as the largest pet health insurance provider in the nation, we surpass the one million mark in number of pets insured.

slider 2007


We celebrate 25 years of protecting America's pets. In August, we launched two levels of enhanced preventive care coverage with CareGuard® Core and Premier.

slider 2008


We join the Nationwide® family of companies, one of the largest insurance and financial services corporations in the world.

slider 2010


In February, we begin offering four new, versatile plans for pets: the Injury Plan, Feline SelectSM Plan, and the Major Medical and Medical Plans.

slider 2012


We celebrate 30 great years of protecting America's pets.

slider 2014


In April, we introduce two new preventive care plans to help pets
stay healthy: Pet Wellness Basic and Plus.


industry innovation

Staying true to our veterinary roots, we work closely with the veterinary community to provide innovative, relevant products to pet parents.

That means we were the first pet insurance company in the U.S., the first to sell policies nationwide, the first to introduce routine care coverage, the first (and only) to offer bird and exotic pet coverage and the first to insure more than a million pets.

customer service

customer service

As a family of pet lovers nearly 500 strong, we take every step to ensure that all of our customers and their pets receive the highest quality care.

  • Our Customer Care team is recognized for outstanding service by the International Customer Management Institute.
  • Every VPI sales representative is licensed by the Department of Insurance.
  • All claims adjusters have real-world veterinary experience.

Insurance plans are offered and administered by Veterinary Pet Insurance Company in California and DVM Insurance Agency in all other states. Underwritten by Veterinary Pet Insurance Company (CA), Brea, CA, an A.M. Best A rated company (2013); National Casualty Company (all other states), Madison, WI, an A.M. Best A+ rated company (2014). Veterinary Pet Insurance, VPI and the cat/dog logo are service marks of Veterinary Pet Insurance Company. Nationwide, the Nationwide N and Eagle, and Nationwide Is On Your Side are service marks of Nationwide Mutual Insurance Company. ©2014 Veterinary Pet Insurance Company and Nationwide.