Veterinary Pet Services, Inc. is founded with the financial support of 750 independent veterinarians. We are the first company to create an original pet health insurance product for America's pets.
We sell our first policy to TV's Lassie, then quickly sell a multitude of policies throughout California as pet insurance skyrockets in popularity.
We become the first company to begin selling pet insurance policies nationwide.
We become the first pet insurance company to introduce routine care coverage for wellness treatments such as dental care, annual vaccinations and heartworm prevention.
We become the first pet insurance company to offer a group discount, available through participating companies and organizations.
In response to growing demand, we become the first pet insurance company to offer coverage for birds, rabbits, reptiles and other exotic pets through our Avian & Exotic Pet Plan.
Together with The Iams Company, one of the nation's largest pet food manufacturers, we create a new alliance to build awareness about the importance of a nutritious diet combined with regular veterinary care to maintain your pet's good health.
Maintaining our position as the largest pet health insurance provider in the nation, we surpass the one million mark in number of pets insured.
We celebrate 25 years of protecting America's pets. In August, we launched two levels of enhanced preventive care coverage with CareGuard® Core and Premier.
We join the Nationwide® family of companies, one of the largest insurance and financial services corporations in the world.
In February, we begin offering four new, versatile plans for pets: the Injury Plan, Feline SelectSM Plan, and the Major Medical and Medical Plans.
We celebrate 30 great years of protecting America's pets.